Holy SEO, Batman!

An interesting example of a successful SEO campaign, to be sure. Reported by WebProNews Jason Lee Miller, see how “Anonymous” managed to Google Bomb the Church of Scientology Web site.

Here’s the bottom line:

So what we have here, in a controversial example, is a lesson in buzz creation and SEO. This campaign was highly targeted and highly specific. From the SEO standpoint we can confirm:

• Links are crazy important for higher rankings
• Anchor text matters
• Content matters
• Keyword density matters
• Link authority matters
• Timeliness matters
• Generating buzz via social media matters

It also means that a tightly integrated, holistic campaign can make an impact, as utilization of collective media produce a mass effect the search engines (in their current configuration) can’t ignore.

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