Don’t know nuthin’ about social media?
Don’t worry. “Social media” is simply a term for people connecting with people using the Internet. The Internet has always been a social medium. However, in the past few years the technology and methods for connecting with others have been rapidly growing and evolving.
Almost everyone has heard about social networking sites such as Facebook and MySpace, blogging tools and platforms such as WordPress and Blogger, video sharing site YouTube, virtual worlds such as Second Life, and, of course, good old email programs. All of that is what is called social media.
I like the way Cory Treffiletti in today’s post on OnlineSpin breaks social media into four main categories:
- Social Networks
- Social Applications
- Citizen Journalism
- Virtual Worlds
As many are fond of saying, it ain’t rocket science unless it’s rocket science. You can understand just about anything once you learn the lingo.
Holy SEO, Batman!
An interesting example of a successful SEO campaign, to be sure. Reported by WebProNews Jason Lee Miller, see how “Anonymous” managed to Google Bomb the Church of Scientology Web site.
Here’s the bottom line:
So what we have here, in a controversial example, is a lesson in buzz creation and SEO. This campaign was highly targeted and highly specific. From the SEO standpoint we can confirm:
- Links are crazy important for higher rankings
- Anchor text matters
- Content matters
- Keyword density matters
- Link authority matters
- Timeliness matters
- Generating buzz via social media matters
It also means that a tightly integrated, holistic campaign can make an impact, as utilization of collective media produce a mass effect the search engines (in their current configuration) can’t ignore.
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Who’s talking about you?
Find out who is saying what about you on the Web with these 26 free tools called out by Internet marketing expert Andy Beal. Andy is co-author of Radically Transparent: Monitoring and Managing Reputations Online
Buzz Monitoring: 26 Free Tools You Must Have
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